Ridgecrest Advisors’ Client Perficient Acquires Elixiter
St. Louis – October 29, 2018 – Ridgecrest Advisors announced today that its client, Perficient, Inc. (NASDAQ: PRFT), the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, today announced the acquisition of Elixiter, Inc. (“Elixiter”), an award-winning $6 million annual revenue marketing consultancy, specializing in Marketo marketing automation services, pursuant to an Agreement and Plan of Merger dated as of October 29, 2018.
The acquisition is expected to be accretive to adjusted earnings per share immediately.
“We are excited to continue to strengthen our digital capabilities with the strategic acquisition of Elixiter,” said Jeffrey Davis, Perficient’s Chairman and CEO. “Elixiter’s marketing automation capabilities and specialized Marketo services are highly complementary to those of our award-winning digital agency, Perficient Digital, where we have built a fast-growing, highly skilled Adobe practice. With Adobe’s announcement that it intends to acquire Marketo, we’re particularly excited to bolster our marketing cloud expertise, enhancing our ability to help clients deliver exceptional end-to-end, omni-channel customer experiences.”
The acquisition of Elixiter:
- Broadens and deepens Perficient’s digital marketing and marketing automation services;
- Adds approximately 40 consulting,technology, sales and general and administrative professionals; and
- Brings strategic client relationships with Fortune 1000 customers across several industries.
Elixiter President and Founder Andrew Hull joins Perficient in a key leadership role.
“Perficient and Perficient Digital are well known for their expertise across many technology platforms and continue to grow their impressive premier partnership with Adobe, a key technology provider of marketing cloud and marketing automation platforms,” said Hull. “We’re thrilled to join the Perficient team, who is widely-regarded as one of the largest and most capable digital transformation consulting firms in the country, and accelerate our collective opportunities for continued growth and success within the digital marketing ecosystem.”
Randy Grigg, managing partner of Ridgecrest Advisors, advised Perficient on the transaction in his capacity as a registered investment banking agent of M&A Securities Group, Inc. “The acquisition of Elixiter is the latest example of Perficient’s successful use of a highly targeted M&A program to strengthen and extend its digital transformation capabilities,” said Grigg.
About Perficient
Perficient is the leading digital transformation consulting firm serving Global 2000® and enterprise customers throughout North America. With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions. Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers, and partners; and reduce costs. Perficient’s professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index. Perficient is an award-winning Premier Level IBM business partner, a Microsoft National Service Provider and Gold Certified Partner, an Oracle Platinum Partner, an Adobe Premier Partner, and a Gold Salesforce Consulting Partner. For more information, visit www.perficient.com.
About Ridgecrest Advisors
Ridgecrest Advisors is an investment banking and business consulting firm dedicated to helping technology consulting firms dramatically increase enterprise value. Ridgecrest Advisors helps clients in four core areas:
- Buy-side M&A advisory: We help technology consulting clients increase enterprise value by successfully executing transactions which fortify, extend or transform their businesses. We have run three of the most active acquisition programs in the sector over the last 15 years and bring deep insight into full lifecycle M&A efforts.
- Sell-side M&A advisory: We help technology consulting clients achieve premium valuations with attractive deal structures through a process that emphasizes speed and risk mitigation. Our deep industry expertise, expansive relationships with the buyer community and unmatched understanding of the perspectives of acquiring firms provide a unique ability to execute optimal transactions.
- Business consulting: Our Enterprise Value Optimization program helps technology consulting clients improve relative performance visibility, increase profit margins and reduce business risk. With our extensive experience from evaluating hundreds of consultancies while running acquisition programs, we bring unique insight into key performance indicator benchmarks and best practices of highly profitable firms.
- Private placements: Our ability to successfully raise capital allows our technology consulting clients to build value through funded strategic investment and reduce personal financial risk by realizing partial liquidity on their ownership positions. We have extensive relationships with private equity and debt financing providers who have experience and/or interest in the technology consulting sector.
All services involving securities are offered through M&A Securities Group, Inc. (“MAS”), member FINRA/SiPC; 4151 North Mulberry Drive, Suite 252; Kansas City, MO 64116; 816.888.7920. MAS and Ridgecrest are not affiliated entities.
